Aesthetic procedures in an "aesthetic style"

Graphic identity and branding.

Dra. Nancy Valdés. 2019

For this project, the client needs was to create personal branding for their Aesthetic procedures as a doctor, so after a huge search I determined that the main customer was so influenced by the aesthetic style, so I incorporated the modern and expensive sense in the graphics and color palette, taking the risk that we are not trying to look like a "Doctor", we are trying to reflect what the customers want to feel "the best version of itself".

Almost all the digital pieces were made for a social media environment, where I was working later creating the monthly content as posts, stories, ads campaigns, and more.

Behance project