Friendly approach for something "serious"

The medical and laboratory environment could be a bit serious and cold; Antech is a pet clinic looking to create an engaging B2B campaign for their star product that breaks down Veterinarian barriers.

We found a way to bring to life a campaign that shows the importance of these tests coupled with friendly and visually appealing communication that speaks to love and care for animals. This playful approach seeks to engage our audience, who are animal lovers as much as health caretakers.

Dynamic illustrations, vibrant colors, and a friendly copy will carry the narrative.