The Imperfection: Digital Gold

The Battle of Creatives Against AI.

The future has arrived! And no, we don't need to be in the year 3000 to witness that robots are becoming part of our daily lives or even replacing humans in many areas. I've been in discussions with my creative team, corporate meetings, and forums with designers. It seems that the option we creatives have now is to embrace our 'enemy' and have that guillotine on our battlefield. What sets us apart now from our own creation?

Something that defines us as creatives is that we seek distinction in our pieces, and in our constant struggle to be perfect, paradoxically, we ended up becoming what we want to destroy today: robots. The fight to distinguish ourselves as humans has become a sweet battle that personally excites me. No spoilers: it's Humans vs. AI.

Behance screenshot.

There is a distinct graphic trend that started in the mid-2023, and from what we've seen in 2024, it will be stronger than ever: the imprecision in digital art pieces. Artworks where the human hand is evident, with irregular brushstrokes and creativities emerging from various underground territories. Clearly aiming to emphasize that the human mind does not create in a linear form; thoughts are branches that can encompass a thousand ideas stemming from life, the region we inhabit, or our own emotions.

Skills that are unique to humanity and cannot be generated by a digital mind, at least not at this moment.

Just enter Google and see for ourselves; this brand has been developing tools like Bard to compete directly against ChatGPT. Of course, they want that weapon on their battlefield. However, it's incredible to see how it's humans who are within the same battlefield, offering artworks like the December Doodle—a slightly imperfect piece displaying irregular strokes, hand-illustrated. Once again, we demonstrate as creatives that we can have our 'enemy' at home, but it's OUR HOME, and we remain the hosts.

Google Doodle, Dec 2023.

Brands like Converse have forged incredible collaborations with visual artists on their sneakers, and film productions like Spiderman into the Spiderverse, where hundreds of artists participated in each frame, providing the animation with a sense of emotion and organicity. More and more commercials feature artists meeting the need of some consumers to feel genuine, inhabitants of a reality with multiple visual genres.

Our task as creatives is to craft pieces that distinguish themselves from those made by artificial intelligence through their intrinsic details, colloquial narrative, and of course, now we have much more time to focus on the idea while ChatGPT provides us with the necessary data for our research in just 5 seconds. Isn't that amazing?

byKaren :'D

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By the way, I share the main idea of this article created by ChatGPT, in case you need to read this blog that way, without so much verbiage.